STUDI FENOMENOLOGI GAYA HIDUP SEHAT AKTIF KONSUMEN HERBALIFE DALAM PERSPEKTIF TECHNOLOGY OF THE SELF MICHEL FOUCAULT

  • Athika Dwi Wiji Utami Universitas Airlangga
DOI: https://doi.org/10.21009/communications.4.2.4
Keywords: Gaya Hidup, Technology Of The Self, Michel Foucault, Herbalife, Gaya Hidup Sehat Aktif

Abstract

An active healthy lifestyle popularized by Herbalife Nutrition caters for everyone – men, women, and young, by combining active activity and regular exercise with healthy nutrition. In this study, a phenomenon of an active healthy lifestyle applied by Herbalife consumers will be described, and then this phenomenon is associated with Michel Foucault's technology of the self-perspective approach. In Foucault's perspective, the informants disciplined themselves to follow Herbalife's active healthy lifestyle patterns. They will be committed to this lifestyle even though at the same time they are not aware that they are being hegemoned on the discourse of healthy and ideal body construction.

 

Author Biography

Athika Dwi Wiji Utami, Universitas Airlangga

Program Studi Media dan Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik

References

Ayun, P. Q., Pratiwi, M. R., Boer, K. M., Andryani, K., Santoso, D. H., Rahman, K. A., Kusumawardhani, A., Sukmono, F. G., Putri, P. K. D., & Junaedi, F. (2015). Cyberspace and Culture`. Mata Padi Pressindo.
Fatharani, A., Lubis, N., & Dewi, R. S. (2013). Pengaruh Gaya Hidup (Life Style), Harga (Price), Dan Kelompok Referensi (Reference Group) Terhadap Keputusan Pembelian Telepon Seluler Blackberry. Jurnal Ilmu Administrasi Bisnis S1 Undip, 2(3), 57–76.
Gatra. (2021). Riset Herbalife: Pandemi Jadi Momentum Pola Hidup Sehat. https://www.gatra.com/detail/news/517212/gaya-hidup/riset-herbalife-pandemi-jadi-momentum-pola-hidup-sehat
Herbalife Nutrition. (n.d.). Mengapa Herbalife . Retrieved November 12, 2021, from https://www.herbalife.co.id/business-opportunity/why-herbalife/
Ida, R. (2014). Metode Penelitian Studi Media dan Kajian Budaya. Prenadamedia.
Kabarbisnis. (2017). Indonesia masuk 10 besar pasar Herbalife dunia. https://www.kabarbisnis.com/read/2875222/indonesia-masuk-10-besar-pasar-herbalife-dunia
Setiadi, N. J. (2010). Perilaku Konsumen. Kencana Prenada Media Group.
Smith, J. A., Flowers, P., & Larkin, M. (2009). Interpretative Phenomenological Analysis : Theory, Method and Research. Sage Publication.
Susanti, E., & Kholisoh, N. (2018). Konstruksi Makna Kualitas Hidup Sehat (Studi Fenomenologi pada Anggota Komunitas Herbalife Klub Sehat Ersanddi Jakarta). LUGAS Jurnal Komunikasi, 2(1), 1–12. https://doi.org/10.31334/jl.v2i1.117
UIN Alauddin Makassar. (2013). Konsep Sehat dan Sakit. https://uin-alauddin.ac.id/tulisan/detail/konsep-sehat-dan-sakit
Utomo, D., & Prasetyanta, A. (2017). Analisis Pengaruh Variabel Gaya Hidup Terhadap Keputusan Konsumen Membeli Steak Di Star Steak Boyolali. EQUILIBRIUM : Jurnal Bisnis & Akuntansi, XI(1).
Published
2022-07-26
How to Cite
Athika Dwi Wiji Utami. (2022). STUDI FENOMENOLOGI GAYA HIDUP SEHAT AKTIF KONSUMEN HERBALIFE DALAM PERSPEKTIF TECHNOLOGY OF THE SELF MICHEL FOUCAULT. Communications, 4(2), 172-189. https://doi.org/10.21009/communications.4.2.4
Issue
Vol 4 No 2 (2022): COMMUNICATIONS
Section
Articles

Authors who publish with this Journal agree to the following terms:

  1. Author retain copyright and grant the journal right of first publication with the work simultaneously licensed under a creative commons attribution licensethat allow others to share the work within an acknowledgement of the work’s authorship and initial publication of this journal.
  2. Authors are able to enter into separate, additional contractual arrangementfor the non-exclusive distribution of the journal’s published version of the work (e.g. acknowledgement of its initial publication in this journal).
  3. Authors are permitted and encouraged to post their work online(e.g. in institutional repositories or on their websites) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published works.

Users/public use of this website will be licensed to CC BY