STUDI FENOMENOLOGI GAYA HIDUP SEHAT AKTIF KONSUMEN HERBALIFE DALAM PERSPEKTIF TECHNOLOGY OF THE SELF MICHEL FOUCAULT

Authors

  • Athika Dwi Wiji Utami Universitas Airlangga

DOI:

https://doi.org/10.21009/communications.4.2.4

Keywords:

Gaya Hidup, Technology Of The Self, Michel Foucault, Herbalife, Gaya Hidup Sehat Aktif

Abstract

An active healthy lifestyle popularized by Herbalife Nutrition caters for everyone – men, women, and young, by combining active activity and regular exercise with healthy nutrition. In this study, a phenomenon of an active healthy lifestyle applied by Herbalife consumers will be described, and then this phenomenon is associated with Michel Foucault's technology of the self-perspective approach. In Foucault's perspective, the informants disciplined themselves to follow Herbalife's active healthy lifestyle patterns. They will be committed to this lifestyle even though at the same time they are not aware that they are being hegemoned on the discourse of healthy and ideal body construction.

 

Author Biography

Athika Dwi Wiji Utami, Universitas Airlangga

Program Studi Media dan Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik

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Published

2022-07-26

How to Cite

Athika Dwi Wiji Utami. (2022). STUDI FENOMENOLOGI GAYA HIDUP SEHAT AKTIF KONSUMEN HERBALIFE DALAM PERSPEKTIF TECHNOLOGY OF THE SELF MICHEL FOUCAULT. Communications, 4(2), 172–189. https://doi.org/10.21009/communications.4.2.4

Issue

Vol. 4 No. 2 (2022): COMMUNICATIONS

Section

Articles

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