Transmisi Pesan Dalam Digitalisasi – Analisis Penggunaan Media Sosial Oleh Dokter Tifa
Keywords:
Media Sosial, Teori Transmisi Pesan, Analisis Wacana, Penurunan Citra
Abstract
Doctor Tifa is of a social media activist with such high credibility to the point her posts were used by other mass media as a source of information. There was a shocking post regarding Jokowi’s “fake certificates” on October 2022. These posts were the last time Doctor Tifa received her most news exposure and was seen on social media. The research is aimed to identify how Doctor Tifa constructs the “fake certificate” message to the audience and creates a digital phenomenon. The qualitative study uses the Message Transmission Theory by Shannon and Weaver and uses a text analysis of Doctor Tifa’s latest posts on social media. The research data displayed that Doctor Tifa purposefully attempted to defame President Jokowi by constructing “fake certificates” messages on social media. Digital messages are capable of being distributed quickly and widely, which gives birth to a new phenomenon in the digital world.
Keywords: Social Media; Message Transmission Theory; Content Analysis; Defamation
ABSTRAKDokter Tifa memiliki salah satu akun media sosial dengan kredibilitas tinggi sehingga banyak media massa menggunakan unggahannya sebagai sumber informasi. Salah satu unggahan Dokter Tifa tentang “ijazah palsu” Jokowi mengguncangkan media massa pada bulan Oktober 2022. Kumpulan unggahan tersebut menjadi kali terakhir Dokter Tifa mendapatkan perhatian media terbanyak dan juga kali terakhir beliau terlihat dalam media sosial. Penelitian ini ditujukan untuk menginterpretasi konstruksi pesan “sertifikat palsu” oleh Dokter Tifa di media sosial. Penelitian kualitatif ini menggunakan Teori Transmisi Pesan oleh Shannon dan Weaver dengan analisis wacana sebagai metode penelitian untuk mengkaji unggahan Dokter Tifa dalam media sosial. Hasil penelitian menunjukkan bahwa Dokter Tifa dengan sengaja berusaha untuk merusak citra Presiden Jokowi dengan merancang pesan “ijazah palsu” dalam media sosial. Pesan digital dapat terdistribusi secara luas dalam waktu yang singkat, sehingga unggahan tersebut mampu melahirkan sebuah fenomena dalam dunia maya.
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Marta, R. F., Syarnubi, K. L., Wang, C., Cahyanto, I. P., Briandana, R., & Isnaini, M. (2021). Gaining public support: Framing of esports news content in the COVID-19 pandemic. SEARCH Journal of Media and Communication Research, 13 no. 2(2), 71–86.
McQuail, D. (2011). Media Performance: Mass Communication and The Public Interest. Sage Publication.
Mendayun, I., & Sjuchro, D. W. (2019). Efek Komunikasi Massa Program Citizen Report Di Radio PRFM Bandung. Jurnal Kajian Jurnalisme, 2(1), 98. https://doi.org/10.24198/jkj.v2i1.21320
Mufida, A. (2020). Polemik Pemberian Bantuan Sosial Di Tengah Pandemic Covid 19. ADALAH Buletin Hukum & Keadilan, 4(1), 159–166.
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Ahwan, Z., & Marzuki, M. E. (2021). Model Konstruksi Komunikasi antar Faith Based Organization dalam Meminimalisir Interfaithconflict pada Pelestarian Adat dan Tradisi Budaya Suku Tengger Tosari Pasuruan. Jurnal Darussalam, 13(1), 136–149. https://doi.org/https://doi.org/10.30739/darussalam.v13i1.1301
Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019. Cyberpsychology, Behavior, and Social Networking, 24(4), 215–222. https://doi.org/10.1089/cyber.2020.0134
Anggraheni, P., Setyowati, N. T., & Harry, H. (2021). Social Media and Political Participation in Indonesia: Restrictions Access at Announcement Results of 2019 Presidential Election. ASPIRATION Journal, 2(1), 100–126. http://aspiration.id/index.php/asp/article/view/23
Benmetan, T., & Setyowibowo, B. (2021). Media dan Penciptaan Kepanikan Moral: Analisis Wacana Kritis terhadap Pemberitaan Pandemi COVID-19 di Tirto.id. Scriptura, 11(2), 105–155. https://doi.org/10.9744/scriptura.11.2.105-155
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Fauzi, E. P., & Fasta, F. (2020). Modern Muslimah in Media : A Study of Reception Analysis in " Saliha " Program on NET TV. ASPIRATION Journal, 1(November), 135–162. http://www.aspiration.id/index.php/asp/article/view/19/28
Gibson, E., Futrell, R., Piantadosi, S. P., Dautriche, I., Mahowald, K., Bergen, L., & Levy, R. (2019). How Efficiency Shapes Human Language. Trends in Cognitive Sciences, 23(5), 389–407. https://doi.org/10.1016/j.tics.2019.02.003
Hanana, A., Tirta, N. W., Roem, E. R., & Lestari, Y. (2020). Sponsor-Oriented Marketing Communication By Padang Tv for Maintaining Local-Cultural Content. Bricolage : Jurnal Magister Ilmu Komunikasi, 6(02), 159. https://doi.org/10.30813/bricolage.v6i02.2155
Harry, H., Marta, R. F., & Bahruddin, M. (2022). Pemetaan Ideologi Performatif dan Represif dalam Video Dokumenter di Kanal Youtube: Sebuah Perspektif Multimodalitas Budaya Kota Lasem. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 8(01), 38–51. https://doi.org/10.33633/andharupa.v8i01.4727
Huang, D. (2016). Historical constructions of journalistic communication in China: on three definitions of news*. Critical Studies in Media Communication, 33(3), 215–231. https://doi.org/10.1080/15295036.2016.1198491
Kurniasari, N., & Aji, G. G. (2018). Kepemilikan Dan Bingkai Media (Analisis Framing Pemberitaan Joko Widodo Sebagai Kandidat Calon Presiden Pada Koran Sindo). Jurnal Ilmiah Komunikasi Makna, 6(1), 96. https://doi.org/10.30659/jikm.6.1.96-116
Kustiawan, W. (2019). Perkembangan Teori Komunikasi Kontemporer. Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi Dan Kajian Islam, 6(1), 15. https://doi.org/10.37064/jki.v6i1.5517
Latukolan, J. J., Marta, R. F., & Engliana, E. (2021). When Words Matter: Language Choices and Brand Building on Two Global Coffee Shop Retail Brands in Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 2899–2906. https://doi.org/10.33258/birci.v4i2.1974
Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of Human Communication : Eleventh Edition. Waveland Press Inc.
LSI, L. S. I. (2019). Tantangan Intoleransi dan Kebebasan Sipil serta Modal Kerja pada Periode Kedua Pemerintahan Joko Widodo. Survei LSI, 1(1), 69. http://www.lsi.or.id/file_download/175
Magfirah, M., & Saputra, R. (2021). Transmisi Pesan dan Pemrosesan Informasi Individu Menyoal Diskriminasi di Indonesia dari Perspektif Van Kaam. Expose: Jurnal Ilmu Komunikasi, 4(1), 34. https://doi.org/10.33021/exp.v4i1.1442
Marta, R. F., Fernando, J., & Kurniawati, L. S. M. W. (2020). Tinjauan Peran Komunikasi Keluarga Pada Kinerja Public Relations Melalui Konten Laman Resmi Media Daring Kpppa. Jurnal Komunikasi Pembangunan, 18(01), 30–42. https://doi.org/10.46937/18202028620
Marta, R. F., Hafiar, H., Budi Setiawan, Y., Andriani, F., Lestari, P., Pamungkas, S., Ratri Rahmiaji, L., Alif, M., Yuli Purnama, F., & Agustina Setyaningsih, L. (2019). Author compliance in following open journal system of communication science in Indonesia. Journal of Physics: Conference Series, 1175(1), 0–10. https://doi.org/10.1088/1742-6596/1175/1/012222
Marta, R. F., Syarnubi, K. L., Wang, C., Cahyanto, I. P., Briandana, R., & Isnaini, M. (2021). Gaining public support: Framing of esports news content in the COVID-19 pandemic. SEARCH Journal of Media and Communication Research, 13 no. 2(2), 71–86.
McQuail, D. (2011). Media Performance: Mass Communication and The Public Interest. Sage Publication.
Mendayun, I., & Sjuchro, D. W. (2019). Efek Komunikasi Massa Program Citizen Report Di Radio PRFM Bandung. Jurnal Kajian Jurnalisme, 2(1), 98. https://doi.org/10.24198/jkj.v2i1.21320
Mufida, A. (2020). Polemik Pemberian Bantuan Sosial Di Tengah Pandemic Covid 19. ADALAH Buletin Hukum & Keadilan, 4(1), 159–166.
O’Boyle, N. (2022). Influencers: Person-to-Person Influence in the Networked Era. In Communication Theory for Humans (pp. 127–152). Springer International Publishing. https://doi.org/10.1007/978-3-031-02450-4_6
Prasetyo, D. W., Hidayat, E., Marta, R. F., Kurniawati, L. S. M. W., & Chinmi, M. (2020). Patron-Client Relationship between Village Heads and Their Residents during the COVID-19 Pandemic. Jurnal Mimbar, 36.
Pristianita, S., Marta, R. F., Mercedes, A., Nugroho Widiyanto, Y., & Febrianno Boer, R. (2020). Comparative analysis of online news content objectivity on Covid-19 between Detik.com and Kompas.com. Informatologia, 53(3–4), 127–139. https://doi.org/10.32914/i.53.3-4.1
Putra, Yanuar, S., & Putra, Y. S. (2016). Theoritical Review : Teori Perbedaan Generasi. Among Makarti, 9(18), 5–7.
Putri, A., & Nurhajati, L. (2020). Representasi perempuan dalam kukungan tradisi Jawa pada film Kartini karya Hanung Bramantyo. ProTVF, 4(1), 42. https://doi.org/10.24198/ptvf.v4i1.24008
Putri, L. D., Annisarizki, & Andika, D. (2020). The Journalists has Built Self Meaning : Spreading Hate Speech in Presidential Election 2019 in Banten. ASPIRATION Journal, 1(2), 182–207.
Rogers, D., Snyder, L. B., & Rego, M. (2021). The Impact of Mass Media‐Delivered Family Planning Campaigns in Low‐ and Middle‐Income Countries: A Meta‐Analysis of Advertising and Entertainment‐Education Format Effects. Studies in Family Planning, 52(4), 439–465. https://doi.org/10.1111/sifp.12175
Samiaji, A., Bahruddin, M., Harry, H., & Hidayat, E. (2022). Nation Branding Construction and Public Diplomacy from @america in Muslim Community of Indonesia. Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi, 9(1), 276–290. https://doi.org/https://doi.org/10.25299/medium.2021.vol9(2).8836
Sari, A. D. P., Karo, S. B., Kurniawati, L. S. M. W., Harry, H., & Fernando, J. (2022). Determinasi Pesan Kampanye #MYBABYTREE di Akun Instagram @wwf_id terhadap Partisipasi Followers dalam Melakukan Pelestarian Hutan. JCommsci - Journal Of Media and Communication Science, 5(2). https://doi.org/https://doi.org/10.29303/jcommsci.v5i2.173
Setiawan, J. H., Caroline, C., & Muharman, D. (2021). Content Analysis of Reader Comments about COVID-19 on Media Aggregator Line Today. ASPIRATION Journal, 2(1), 51–70. http://aspiration.id/index.php/asp/article/view/22
Swastika, N., Krisdinanto, N., & Fista, B. R. S. (2021). Pengungkapan Seksualitas Diri pada Media Sosial Instagram @sisilism. Scriptura, 11(2), 53–64. https://doi.org/10.9744/scriptura.11.2.53-64
Talwar, S., Dhir, A., Singh, D., Virk, G. S., & Salo, J. (2020). Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis. Journal of Retailing and Consumer Services, 57, 102197. https://doi.org/10.1016/j.jretconser.2020.102197
Tandoc, E. C., Lim, Z. W., & Ling, R. (2018). Defining “Fake News”: A typology of scholarly definitions. Digital Journalism, 6(2), 137–153. https://doi.org/10.1080/21670811.2017.1360143
Tinarbuko, S. (2019). Membaca Makna Iklan Politik Pilpres 2019. Mudra Jurnal Seni Budaya. https://doi.org/10.31091/mudra.v34i2.707
Tjajadi, O. P., Marta, R. F., & Engliana, E. (2021). Women’s Resistance on Instagram Account @singlemomsindonesia. JHSS Journal of Humanities and Social Studies, 5(2), 111–115. https://doi.org/https://doi.org/10.33751/jhss.v5i2.3710
Yanuar, F., & Ekayanthi, D. (2020). Analisis Pemanfaatan Media Sosial di Indonesia untuk Penyampaian Aspirasi Politik. Ikon, 24(1), 39–49. https://journals.upi-yai.ac.id/index.php/IKON/article/view/1223
Published
2022-12-23
How to Cite
Yanuar, F., Ekayanthi, D., & Marta, R. F. (2022). Transmisi Pesan Dalam Digitalisasi – Analisis Penggunaan Media Sosial Oleh Dokter Tifa. Communicology: Jurnal Ilmu Komunikasi, 10(2), 266 - 284. https://doi.org/10.21009/COMMUNICOLOGY.030.08
Section
Articles
