Pemetaan Aktivisme Digital Studi Netnografi Kampanye #FreePalestine di Media Sosial
DOI:
https://doi.org/10.21009.COMM.033.07Kata Kunci:
#FreePalestine, Digital Activism, Social Media, NetnographyAbstrak
Kampanye digital #FreePalestine telah menjadi gerakan solidaritas global yang paling menonjol di media sosial, namun pemahaman tentang bagaimana kampanye ini berkembang di berbagai platform media sosial masih terbatas. Penelitian ini bertujuan untuk memetakan dinamika aktivisme digital dalam kampanye #FreePalestine melalui pendekatan netnografi. Metode penelitian ini menggunakan netnografi, yang merupakan adaptasi dari etnografi untuk konteks digital, dengan mengumpulkan data dari berbagai platform media sosial seperti Twitter, TikTok, dan YouTube selama periode 28 Juni-28 Juli 2024. Data yang dikumpulkan melalui Brand24 mencakup mentions, interaksi pengguna, tren hashtag, dan sentimen publik. Temuan penelitian menunjukkan lonjakan signifikan dalam aktivitas mentions dan jangkauan sosial media terkait #FreePalestine, dengan TikTok dan YouTube sebagai platform utama yang memperluas jangkauan kampanye.Penelitian ini memberikan kontribusi dalam memahami peran lintas-platform dalam advokasi digital #freepalestine serta menawarkan wawasan praktis bagi para aktivis dan pembuat kebijakan dalam merancang kampanye yang lebih efektif dan komperhensif di media sosial. Signifikansi dari temuan ini terletak pada pemahaman baru mengenai peran kolaboratif berbagai platform media sosial dalam mendukung kampanye digital. Dengan memetakan interaksi sosial dan tren tagar, penelitian ini memberikan wawasan tentang bagaimana pesan advokasi dapat diperkuat melalui sinergi lintas platform.Referensi
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