PENERAPAN PROGRAM EMPLOYEE RELATIONS DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN DI PT. PLN (PERSERO) PUSLITBANG

Penulis

  • Risma Kartika Faculty of Communication Universitas Pancasila
  • Arwidia Anindito Faculty of Communication Universitas Pancasila

DOI:

https://doi.org/10.21009/communicology.062.01

Kata Kunci:

Applications of employee relations, public relations, employee motivation.

Abstrak

Building on the success of a company requires a good Implementation of the program so that the external and internal public can continue to be faithful and loyal. Implementation of the program provide motivation for employees is one of the important role that can produce maximum performance of the employees so that led to the attainment of the objectives of a company. Employees are assets in the company so that communication with them is an important thing to do. Communication needs to be woven and well managed because communication can be directed to achieve the desired goals of the company. In order to improve moral can not be separated from the responsibility of the company to carry out goal-directed communication motivate employees. Communicate to motivate can be realized in the form of employee relations activities. PT PLN (Persero) PUSLITBANG as one branch of a foreign policy that is engaged in services that have public relations (PR), activities related to developing relationships with employee relations are handled by the part. Used literature review includes a number of concepts concerning the application of employee relations, and employee motivation. This study used qualitative methods. This is a descriptive-qualitatif study. Based on the findings, PR PT PLN (Persero) PUSLITBANG not apply four overall implementation proces. But employee relations activities have been very well built. It can be seen from the many programs that have been conceived and developed by internal parties, so as to support employee motivation which can produce a productivity.

Referensi

Anggoro, M. Linggar. (2008). Teori & Profesi Kehumasan. Jakarta : Bumi
Aksara
Ardianto, Elvinaro. (2009). Public Relations Praktis. Bandung : Widya Padjajaran
Cutlip, Scoot M, dkk. (2011). Effective Public Relations. Wisconsin: Prentice
Hall
Fahmi, Irham. (2013). Perilaku Organisasi: Teori, Aplikasi, dan Kasus. Bandung : Alfabeta.
Kriyantono, Rachmat. (2010). Teknis Praktis Riset Komunikasi. Jakarta : Kencana
Kasali, Rhenald. (2008). Manajemen Public Relations: Konsep dan Aplikasinya di Indonesia. Jakarta: PT Pustaka Utama Grafiti
Laksamana, Agung. (2010). Internal Public Relations. Jakarta : Republika Penerbitan
Mangkunegara, Anwar Prabu. (2010). Seni Komunikasi : Membangun Pengertian di Tempat Kerja. Bandung : Refika Aditama
Moleong, Lexy J. (2013). Metodologi Penelitian Kualitatif. Jakarta : Remaja Rosdakarya
Moore, H Frazier. (2005). Membangun Citra Dengan Komunikasi. Bandung: Remaja Rosdakarya.
Morissan. (2010). Manajemen Public Relations. Jakarta : Prenada Media Group
Ruslan, Rosady. (2010). Metode Penelitian Public Relations dan Komunikasi, Jakarta : Rajagrafindo Persada
____________. (2010). Manajemen Public Relations & Media Komunikasi. Jakarta : Rajagrafindo Persada
Rumanti, Maria Assumpa. (2004). Dasar-Dasar Public Relations Teori dan Praktik. Jakarta : Gramedia Pustaka Utama
Samsudin, Sadili. (2005). Membangun Pengertian di Tempat Kerja. Jakarta : Prestasi Pustaka
Salim, Agus (2006). Teori Dan Paradigma Penelitian Sosial. Yogyakarta: Tiara Wacana
Smith, Ronald. (2005). Strategic Planning for Public Relations. New Jersey: Baum Assosiates
Soemirat, Soleh & Elvinaro Ardianto. (2010). Dasar-Dasar Public Relations. Bandung : Rosdakarya
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: Alfabeta
________. (2008). Memahami Penelitian Kualitatif. Bandung: Alfabeta
Widjaja, H. A. W. (2010). Komunikasi dan Hubungan Masyarakat. Jakarta :Bumi Aksara

Diterbitkan

2017-12-22

Cara Mengutip

Kartika, R., & Anindito, A. (2017). PENERAPAN PROGRAM EMPLOYEE RELATIONS DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN DI PT. PLN (PERSERO) PUSLITBANG. Communicology: Jurnal Ilmu Komunikasi, 5(2), 1–26. https://doi.org/10.21009/communicology.062.01