MEDIA INTERAKTIF SEBAGAI MEDIA PERIKLANAN
DOI:
https://doi.org/10.21009/communicology.011.02Abstrak
Abstract
The development of new media gives the positive sides to the people. Interactive new media has become a true benefit to everyone because people can express their artwork in more than one way with the technology that we have today and there is no longer a limit to what we can do with our creativity. Because of that the interactive media can be used as advertising media. By using interactive media to advertise their product, they can share their work and interact with big world. So if you think the interactive media is effective ways to advertise?. And the answers is “One of the keys to successfully developing an advertising campaign is to promote purposeful dialog between company and its stakeholder, advertiser and customers. That is what interactivity means. And that is where the internet offers its great potential.â€
Keywords: new media, interactive media, advertising
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