Determinants of Participant Satisfaction in Mandarin Language Courses
DOI:
https://doi.org/10.21009/JIV.2101.3Keywords:
Learning Facilities, Mandarin Language Course, Non-Formal Education, Participant Satisfaction, Service QualityAbstract
Participant satisfaction is an important indicator of service quality in non-formal educational institutions. The increasing demand for Mandarin language skills in Batam has intensified competition among course providers, making participant satisfaction a strategic factor for institutional sustainability. This study aims to analyze the influence of service quality, learning facilities, and instructor competence on participant satisfaction at LKP Maitreyawira Batam. This research employed a quantitative approach using a survey method involving 88 participants of Mandarin language courses. Data were collected through questionnaires and analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis with the assistance of SPSS software. The results indicate that service quality has a positive and significant effect on participant satisfaction (t = 2.492; p = 0.015). Learning facilities also have a positive and significant effect on participant satisfaction (t = 2.918; p = 0.005) and emerge as the most dominant factor influencing satisfaction. Instructor competence does not significantly affect participant satisfaction (t = 1.642; p = 0.104). Simultaneously, service quality, learning facilities, and instructor competence significantly influence participant satisfaction (F = 46.301; p = 0.000). The coefficient of determination (R² = 0.623) indicates that 62.3% of participant satisfaction can be explained by the three independent variables. The findings suggest that improvements in learning facilities and service quality should be prioritized to enhance participant satisfaction and institutional competitiveness.
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Copyright (c) 2026 Rugianto L, Widi Dewi Ruspitasari, Rifki Hanif

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