INCREASING PRODUCTION AND MARKETING OF STARTOONS TEMPE CHIPS THROUGH DIGITAL MARKETING

Abstract

The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach, training, mentoring in the use of social media such as Instagram and TikTok, developing an online store on Shopee, and creating an official website. This approach refers to the Theory of Planned Behavior (TPB) to change the attitudes and perceptions of business actors towards digital marketing technology. The results of the activity show an increase in product quality by referring to the production map and the use of digital marketing. This activity encourages Diktisaintek to have a positive impact in supporting business sustainability and opening up opportunities for wider business development. Conducting ongoing mentoring and optimizing digital marketing strategies is recommended to maintain the results that have been achieved.