IMPLEMENTATION AND EARLY MONITORING OF SMARTPRENEUR DIGITAL EMPOWERMENT FOR MSMES IN DEPOK

Abstract

This community service program aimed to strengthen the financial and marketing capabilities of micro, small, and medium enterprises (MSMEs) through smartphone-based digital entrepreneurship. The partner was Depok Kreatif Preneur, a community of 33 micro-entrepreneurs in Cimanggis, Depok, Indonesia. A participatory five-stage empowerment model was implemented through coordination, needs assessment, training, Smartpreneur technology application, mentoring, and monitoring. The intervention integrated basic financial management, smartphone-based transaction recording through smartpreneursyariah.com, and digital marketing supported by artificial intelligence for content creation. Baseline data showed that 27.27% of participants had not recorded transactions, 36.36% had not separated business and household finances, and 57.58% mainly relied on personal WhatsApp for marketing. Monitoring results indicated that reported aggregate sales increased from IDR 464 million to IDR 522 million, representing a 12.50% increase, with 26 of 33 participants reporting higher sales. All respondents reported an expansion of market reach from Depok to the Greater Jakarta area, without separate verification of promotional exposure, inquiries, or completed sales outside Depok. The program also produced three thematic training modules and a structured evidence repository. The findings indicate that practical, mobile-based mentoring can support measurable early-stage MSME empowerment, although transaction-level verification and longer-term monitoring remain necessary. The contribution is an integrated implementation model and a transparent account of early participant reports.