FAKTOR PENDORONG PENGGUNAAN MEDIA SOSIAL DALAM MEMBELI BUSANA READY TO WEAR

Resi Sepsilia Elvera; Mohammad Adam Jerusalem; Laila Nurul Himmah; Chytra Mahanani; Asri Andarini Nurlita

doi:10.21009/pftej.v4i1.43064

FAKTOR PENDORONG PENGGUNAAN MEDIA SOSIAL DALAM MEMBELI BUSANA READY TO WEAR

Authors

Resi Sepsilia Elvera Universitas Negeri Yogyakarta
Mohammad Adam Jerusalem Universitas Negeri Yogyakarta
Laila Nurul Himmah Universitas Negeri Yogyakarta
Chytra Mahanani Universitas Negeri Yogyakarta
Asri Andarini Nurlita Universitas Negeri Yogyakarta

DOI:

https://doi.org/10.21009/pftej.v4i1.43064

Keywords:

Social Media, Fashion Ready To Wear, Purchase Intention, Students

Abstract

This research aims to see the driving factors for the use of social media in buying
Ready To Wear clothing. The research population is Yogyakarta State University
Fashion Management students who buy Ready To wear clothes. Samples were
taken from participants who bought Ready To Wear clothing through social
media. Data were collected using questionnaires and observations. The collected
data were analyzed descriptively quantitatively using the Exploratory Factor
Analysis (EFA) approach. The results showed that the level of use of social social
media by students showed 3 factors, with a cumulative result of 76.201. This
means that the variable use of social media has a significant level in purchasing
ready to wear clothing, the factor is 76.20%. In the Ready To Wear Clothing
Purchase Interest variable has a significant level in the purchase of ready to wear
clothing, the factor is 76.20%

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Published

2024-03-23

How to Cite

Resi Sepsilia Elvera, Jerusalem, M. A., Himmah, L. N., Mahanani, C., & Nurlita, A. A. (2024). FAKTOR PENDORONG PENGGUNAAN MEDIA SOSIAL DALAM MEMBELI BUSANA READY TO WEAR. Practice of Fashion and Textile Education Journal, 4(1), 27–34. https://doi.org/10.21009/pftej.v4i1.43064