PENGARUH TRI GURU, PERSEPSI MENGENAI TRI HITA KARANA, NILAI BUDAYA, DAN MOTIVASI TERHADAP PERILAKU BERWAWASAN LINGKUNGAN: Studi Kausal Pada Krama Desa Pakraman Sukawati Kecamatan Sukawati Kabupaten Gianyar Provinsi Bali

Abstract

This research is aim at finding out direct effect of Three Teachers (Tri Guru) on environmentally sound
behavior and to identify indirect effect of Tri Guru on environmentally sound behavior through perception about
Three Balance Concept (Tri Hita Karana), cultural value, and motivation of villagers in Sukawati Village,
District Sukawati, Gianyar Regency, Bali in 2009.
Data was collected by questionnaire. The item validity of instruments was tested by Product Moment
Correlation; and the reliability was tested by Alpha Cronbach. The total sample of 251 was recruited during the
study. Data analyses applied to test the model matching was Structural Equation Modeling.
The result of analysis finds out that Tri Guru affects environmentally sound behavior significantly through
perception about Tri Hita Karana, cultural value, and motivation in greater value than direct effect of Tri Guru
on environmentally sound behavior. The Model match test shows that the modified path model have achieved
the criteria of model matching, because matching test indicators achieve minimum cut-off value.
Based on these findings, it could be concluded that any changing or variation on environmentally sound
behavior have been directly affected by villagers evaluation on Tri Guru, indirectly affected by perception about
Tri Hita Karana, cultural value of environmental care, and motivation to preserve the function of environment.
Therefore, when we want to increase environmentally sound behavior of villagers, these factors such as Tri
Guru, perception, cultural value and motivation are necessary to be taken into account.