TANGGUNG JAWAB LINGKUNGAN DAN PERSEPSI ANCAMAN EKOLOGI TERHADAP PERILAKU PRO-LINGKUNGAN KARYAWAN PERUSAHAAN DI DAS CITARUM KECAMATAN BABAKANCIKAO KABUPATEN PURWAKARTA PROVINSI JAWA BARAT

Abstract

This study aims to measure the relationship between corporate environmental responsibility
and the perception of ecological threats to the pro-environmental behavior of company employees. It
was found that the environmental responsibility of the company had an effect on the pro-environment
behavior of employees by 20.1%, which means that the role of the company to make rules or norms of
pro-environment behavior was still very low. The perception of ecological threats has an effect on the
pro-environment behavior of employees by 33.7%, this explains that employees' knowledge of
ecological threats is low and has not been able to provide awareness of the company's environmental
sustainability. The corporate environmental responsibility and the perception of ecological threats
affect the pro-environment behavior of the company's employees by 34.3%. These results can explain
that the role of companies to educate their employees and the application of environmental
preservation rules and norms needs to be further improved.