Mengurai Polemik TikTok Shop di Indonesia: Analisis Jaringan Tweet Bertagar #KamiUMKMdiTikTok
DOI:
https://doi.org/10.21009.coms7.1.1Keywords:
Digital activism, Hashtag #KamiUMKMdiTikTok, Social Media X, Social Network Analysis, TikTok ShopAbstract
Previous research has shown that hashtags on social media become a collective means for people to counter the discourse echoed by other groups. This study expands on previous research by taking the case of tweets with the tag #KamiUMKMdiTikTok trending on X. This study aimed to describe the dynamics of conversation in X related to tweets with the tag #KamiUMKMdiTikTok. This study applied social network analysis (SNA) to 1,403 Indonesian tweets and their amplification (retweets) published from September 25 to October 10, 2023. The results of SNA with the Gephi application show that communication networks have tenuous characteristics because the delivery of opinions in the form of tweets is spread across many conversation clusters, so the dominant actor does not control the continuity of the conversation in general. Therefore, the emergence of tweets with the tag #KamiUMKMdiTikTok is relatively short-lived and reflects the practice of the digital movement of opinion. The study also applied qualitative content analysis to identify narrative framing strategies in tweets. Analysis shows that the hashtag #KamiUMKMdiTikTok reflects the disappointment and criticism of merchants at TikTok Shop against the government's insistence that TikTok Shop stop its operations in Indonesia.
References
Annur, C.M. (2023, Oktober 4). TikTok Shop ditutup di Indonesia, ini nilai transaksinya di Asia Tenggara sejak 2021. databoks. https://databoks.katadata.co.id/datapublish/2023/10/04/tiktok-shop-ditutup-di-indonesia-ini-nilai-transaksinya-di-asia-tenggara-sejak-2021
Artada, Y. (2023, September 26). Hashtag KamiUMKMdiTikTok trending di Twitter. jpnn.com. https://www.jpnn.com/news/hashtag-kamiumkmditiktok-trending-di-twitter
Asmawarini, R.T., Murwani, E., & Murtiningsih, B.S.E. (2022). Mapping the digital movement in the hashtags #2024AniesPresiden, #GanjarPresiden, and #PrabowoPresiden. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 7(2), 356-367. http://dx.doi.org/10.25008/jkiski.v7i2.733
Barisione, M., & Ceron, A. (2017). A digital movement of opinion? Contesting austerity through social media. Dalam Social media and European politics (pp. 77–104). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-59890-5_4
Barisione, M., Michailidou, A., & Airoldi, M. (2017). Understanding a Digital Movement of Opinion: The Case of #RefugeesWelcome. Information, Communication & Society, 1145-1164.
Buana, G. (2023, Oktober 6). Polemik TikTok Shop di Indonesia, efektivitas kebijakan pemerintah dipertanyakan. MEDIA INDONESIA. https://mediaindonesia.com/ekonomi/619127/polemik-tiktok-shop-di-indonesia-efektivitas-kebijakan-pemerintah-dipertanyakan
Burke, B. R., & Şen, A. F. (2018). Social media choices and uses: Comparing Turkish and American young-adults’ social media activism. Palgrave Communications, 4(1). https://doi.org/10.1057/s41599-018-0090-z
Damayanti, A. (2020). Paracrisis and social media: A social network analysis of hashtag #uninstallbukalapak on Twitter. Jurnal Komunikator, 12(1), 24-36. https://doi.org/10.18196/jkm.121032
Eriyanto (2021). Analisis jaringan media sosial: Dasar-dasar dan aplikasi metode jaringan sosial untuk membedah percakapan di media sosial. Kencana (Prenadamedia Group).
Eriyanto. (2014). Analisis jaringan komunikasi: Strategi baru dalam penelitian ilmu komunikasi dan ilmu sosial lainnya. Kencana.
Eriyanto. (2019). Hashtags and digital movement of opinion mobilization: A social network analysis/SNA study on #BubarkanKPAI vs #KamiBersamaKPAI hashtags. Jurnal Komunikasi Indonesia, 8(3),167-178.
Fauziah, R.R., Agustin, N., & Setiawan, R.A. (2021). Dampak pengunaan aplikasi TikTok terhadap karakter mahasiswa PGMI STAI Al-Azhar Menganti Gresik. Jurnal Primary, 2(1). http://ejournal.stkippgrisidoarjo.ac.id/index.php/psd/article/view/346
Fide, S., Suoarti, & Sudarno. (2021). Analisis sentimen ulasan aplikasi Tiktok di Google Play menggunakan metode support vector machine (SVM) dan asosiasi. Jurnal Gaussian, 10(3), 346–359.
Handayani, R., Fitriadi, B. W., & Pauzy, D. M. (2022). The influence of social media TikTok and e-wom interested to buy Soemethinc brand and impact on the purchace decision (Survey of TikTok users in the Management Study Program of University Perjuangan Tasikmalaya). Journal of Indonesian Management, 2(3), 473–482.
Hidayatulloh, A., Ganinda, F.P., & Nugroho, A.D. (2020). Faktor yang mendorong niat untuk social commerce di Indonesia. INOVASI, 16(1), 90-97. https://doi.org/10.30872/jinv.v16i1.6535
Indriyani, T., & Herlina, R. (2021). Makna interaksi host dengan penonton saat live. Jurnal Profesional, 8(2).
Johnston, H. (2014). What is a social movement. Polity Press.
Juliana, H. (2023). Pengaruh siaran langsung dan manfaat yang dirasakan terhadap niat beli melalui kepercayaan konsumen pada aplikasi Tiktok Shop. SINOMIKA JOURNAL, 1(6), 1517-1538. https://doi.org/10.54443/sinomika.v1i6.754
Kim, S., & Park, H. (2013). Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance. International Journal of Information Management, 33(2), 318-332.
Lal, P. (2017). Analyzing determinants influencing an individual's intention to use social commerce website. Future Business Journal, 3(1), 70-85.
Lin, X., Li, Y., & Wang, X. (2017). Social commerce research: Definition, research themes and the trends. International Journal of Information Management, 37(3), 190-201.
Maydeline, & Christiarini, R. (2023). Analisis faktor-faktor yang mempengaruhi purchase intention generasi Z pada social commerce. MEDIA BINA ILMIAH, 17(7), 1363-1376. https://doi.org/10.33578/mbi.v17i7.220
Nasution, E.Y., & Indria, T. (2022). Tren belanja online pada social commerce. Jurnal AKMAMI (Akuntansi, Manajemen, Ekonomi), 3(3), 655-665.
Prihantoro, E., Rakhman, F. R., & Ramadhani, R. W. (2021). Digital Movement of Opinion Mobilization: SNA Study on #Dirumahaja Vs. #Pakaimasker. Jurnal ASPIKOM, 6(1), 77-93.
Priyono, M., & Sari, D. (2023). Dampak aplikasi Tiktok dan Tiktok Shop terhadap UMKM di Indonesia. Jurnal Ilmiah Wahana Pendidikan, 9(17), 497-506. https://doi.org/10.5281/zenodo.8315865
Santika, E.F. (2023, September 27). Transaksi shop-nya bakal dilarang di RI, bagaimana pendapatan TikTok selama ini? databoks. https://databoks.katadata.co.id/datapublish/2023/09/27/transaksi-shop-nya-bakal-dilarang-di-ri-bagaimana-pendapatan-tiktok-selama-ini
Sulistianti, R. A., & Sugiarta, N. (2022). Konstruksi Sosial Konsumen Online Shop Di Media Sosial Tiktok (Studi Fenomenologi Tentang Konstruksi Sosial Konsumen Generasi Z Pada Online Shop Smilegoddess Di Media Sosial Tiktok). Jurnal Ilmu Sosial Dan Pendidikan, 6(1), 3456–3466. https://doi.org/10.36312/
vladkens. (2023, Juli 2). How to still scrape millions of tweets in 2023 using twscrape. Medium. https://medium.com/@vladkens/how-to-still-scrape-millions-of-tweets-in-2023-using-twscrape-97f5d3881434
Yang, G. (2016). Narrative agency in hashtag activism: The case of #blacklivesmatter. Media and Communication, 4(4), 13–17. https://doi.org/10.17645/mac.v4i4.692.
Zhang, K.Z.K., & Benyoucef, M. (2016). Consumer behavior in social commerce: A literature review. Decision Support Systems, 86, 95-108. http://dx.doi.org/10.1016/j.dss.2016.04.001
Zuraida. (2023). Comparing the effectiveness of hashtags in digital social movements: A case study of #PercumaLaporPolisi and #PolriSesuaiProsedur in Indonesia. CHANNEL: Jurnal Komunikasi, 11(1), 21-32.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Abyzan Syahadin Bagja Dahana, Massageng Widagdhaprasana
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this Journal agree to the following terms:
- Author retain copyright and grant the journal right of first publication with the work simultaneously licensed under a creative commons attribution licensethat allow others to share the work within an acknowledgement of the work’s authorship and initial publication of this journal.
- Authors are able to enter into separate, additional contractual arrangementfor the non-exclusive distribution of the journal’s published version of the work (e.g. acknowledgement of its initial publication in this journal).
- Authors are permitted and encouraged to post their work online(e.g. in institutional repositories or on their websites) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published works.
Users/public use of this website will be licensed to CC BY
