Transformasi Digital TVRI Sulawesi Selatan Manfaatkan Fitur Siaran Langsung Platform Media Sosial

Authors

  • SITTI WAHYUNI ARTINI UNIVERSITAS HASANUDDIN

DOI:

https://doi.org/10.21009/COMMUNICOLOGY.10.5.2022

Keywords:

TVRI South Sulawesi, Digital Transformation, Social Media

Abstract

Television of the Republic of Indonesia, South Sulawesi, carried out a digital transformation by utilizing social media platforms for live broadcasts. Utilization of social media platforms to respond to media transformation in TVRI. This research was conducted with the aim of answering research questions, namely (1) Why does TVRI South Sulawesi utilize the live broadcast feature of social media platforms? and (2) How does South Sulawesi TVRI take advantage of the live broadcast feature of social media platforms? This study involved 4 informants who are leaders and employees of TVRI South Sulawesi. The results of the study found that TVRI South Sulawesi utilized the live broadcast feature on 3 social media platforms, namely Facebook, YouTube, and Instagram. This innovation was carried out as an effort to strengthen the distribution reach of news produced by TVRI South Sulawesi. As evidenced by the live broadcast feature of social media platforms, it can make it easier for the public to access information in real time as long as they are connected to the internet.

Downloads

Published

2022-07-11

How to Cite

ARTINI, S. W. (2022). Transformasi Digital TVRI Sulawesi Selatan Manfaatkan Fitur Siaran Langsung Platform Media Sosial. Communicology: Jurnal Ilmu Komunikasi, 10(1), 91–103. https://doi.org/10.21009/COMMUNICOLOGY.10.5.2022

Issue

Vol. 10 No. 1 (2022): Communicology: Jurnal Ilmu Komunikasi, Volume 10 No 1 Juli 2022

Section

Articles

License

Authors who publish with this Journal agree to the following terms:

  1. Author retain copyright and grant the journal right of first publication with the work simultaneously licensed under a creative commons attribution licensethat allow others to share the work within an acknowledgement of the work’s authorship and initial publication of this journal.
  2. Authors are able to enter into separate, additional contractual arrangementfor the non-exclusive distribution of the journal’s published version of the work (e.g. acknowledgement of its initial publication in this journal).
  3. Authors are permitted and encouraged to post their work online(e.g. in institutional repositories or on their websites) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published works.

Users/public use of this website will be licensed to CC BY