Proceedings of the International Conference on Global Social and Business

Proceedings of ICGSB 2026, Vol. 01, No. 01 presents a collection of 20 scholarly articles addressing contemporary challenges and transformations across business, management, tourism, healthcare, technology, and organizational studies. Reflecting the conference theme, “Global Social & Business Transformation: Innovation, Sustainability, and Strategic Leadership in the Digital Era,” this inaugural volume explores how organizations and communities respond to rapid technological change while strengthening sustainability, resilience, competitiveness, and stakeholder value. The contributions examine diverse topics, including digital transformation, strategic and transformational leadership, sustainable business ecosystems, AI implementation, e-service quality, organizational resilience, ethical disclosure, cross-sector collaboration, experiential marketing, healthcare digitalization, MSME empowerment, and sustainable agribusiness. Drawing primarily on contemporary Indonesian contexts while engaging with broader global concerns, the volume highlights the interconnected roles of technology, human factors, governance, and strategic adaptation. Collectively, these studies position ICGSB 2026 as an interdisciplinary platform for advancing research and dialogue on responsible and sustainable transformation in an increasingly complex digital era.