MODEL PEMBERDAYAAN MASYARAKAT TERINTEGRASI DENGAN KEARIFAN DAN NILAI BUDAYA LOKAL MELALUI PENDEKATAN SOSIAL ENTREPRENEURSHIP

Abstract

The local wisdom describes the way to behave, to act, and to quickly respond towards the physical or cultural community’s environmental changes. The study was conducted in January-March 2017 in the area of a traditional village at kampong Naga Nagaratengah, Neglasari, Salawu, Tasikmalaya, West Java Province. The integrated community empowerment model with the wisdom and local cultural values aimed to increase the productivity, income and quality of life which was mutually beneficial. In this empowerment model, the research method employed was a qualitative approach with the descriptive method, and the techniques of data collection were the study of literature, observation, interviews, and documentation. The finding described the role of the community as one of the bases of the local wisdom role improvement that possessed by the Naga village community environment. Through the social entrepreneurship activities, a handy-craft was not only measured by its profit only, moreover it was viewed as a social cooperation between members of the community as well as providing the largest understanding to the community about the importance of the natural and cultural conservations for the survival of the kampong Naga community. The obedience and cultural inheritance in the form of values, norms, customs, and social roles continuously transpired from generation to generation. They become a unity in the social cultural environment and one of the tourism potential of the area.

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