Pengembangan Desain Ekosistem Kewirausahaan di Desa Bulak Indramayu dengan Melibatkan Peran Badan Usaha Milik Desa (BUMDes) Sebagai Penggerak Industri Kreatif
DOI:
https://doi.org/10.21009/sarwahita.231.8Keywords:
Entrepreneurship Ecosystem, Village-Owned Enterprise (BUMDes), Tourism Village, Creative Econom, Bulak VillageAbstract
Bulak Village, located in Jatibarang District, Indramayu Regency, has significant potential for the development of a community-based creative industry. However, limited managerial capacity, restricted market access, and the underutilization of digital technology remain major challenges for the Village-Owned Enterprise (BUMDes) as the primary driver of the village economy. This community service program aims to develop a sustainable entrepreneurship ecosystem by strengthening the role of BUMDes as the driving force behind the village's creative industry. The program activities included community outreach, business management training, digital marketing strategies, technology-based financial management, and intensive mentoring in the adoption of digital technology and the branding of the village's flagship products. The implementation at Nahdlotul Mubtadi’in Al Islamy Islamic Boarding School demonstrated improved digital literacy readiness and enhanced opportunities for developing a pesantren-based entrepreneurship ecosystem through the optimization of cooperative businesses, livestock farming, and plantation activities. Through this approach, Bulak Village is expected to evolve into a competitive creative industry-based tourism village, generating new employment opportunities and improving community welfare in a sustainable manner.
References
Akhter, F., & Kabir, M. R. (2018). Does Good Governance Make the Companies More Socially Responsible? International Journal of Business and Tehnopreneurship, 8(2), 125–136.
Ambarwati, S. (2023, August). Digitalisasi pariwisata butuh kontribusi agar jadi ekosistem produktif. Antaranews.Com. https://www.antaranews.com/berita/3691827/digitalisasi-pariwisata-butuh-kontribusi-agar-jadi-ekosistem-produktif
Anindyaputri, I. (2024). Tolak Ukur Keberhasilan Strategi Digital Marketing. Glints. https://glints.com/id/lowongan/cara-mengukur-keberhasilan-digital-marketing/#:~:text=Hal pertama yang bisa menjadi,bisa mendorong penjualan paling tinggi.
Budiono, E. (2025). Pemkab Indramayu dan Universitas Wiralodra Luncurkan Peta Jalan UMKM. Infopublik.Id.
Cahyani, H., Nouval, A., Hapsari, R. I., Rahardianto, T., Bachtiar, R. R., & Nur, K. M. (2025). Design Thinking for Sustainable Tourism : Practical Solutions from International Collaboration. International Conference on Responsible Tourism and Hospitality 2025 (ICRTH). https://doi.org/10.1088/1755-1315/1570/1/012007
Cambie, S., & Ooi, Y.-M. (2009). International Communication Strategy. Kogan Page.
Cavallo, A., Ghezzi, A., & Rossi-Lamastra, C. (2021). Small-medium enterprises and innovative startups in entrepreneurial ecosystems: exploring an under-remarked relation. International Entrepreneurship and Management Journal, 17(4), 1843–1866. https://doi.org/10.1007/s11365-020-00698-3
Chaffey, D. (2015). Digital business and E-commerce management: Strategy, implementation and practice. In Management and Marketing (Sixth Edit, Vol. 9, Number 3). Pearson.
ekon.go.id. (2022). Perkembangan UMKM sebagai Critical Engine Perekonomian Nasional Terus Mendapatkan Dukungan Pemerintah. https://www.ekon.go.id/publikasi/detail/4593/perkembangan-umkm-sebagai-critical-engine-perekonomian-nasional-terus-mendapatkan-dukungan-pemerintah
Georgescu, A., Peter, M. K., & Avasilcai, S. (2022). A business ecosystem framework for SME development through associative and non-associative business structures in the digital age. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2143310
Gibb, J., & Sune, A. (2013). Organizational Change and Dynamic Capabilities: How a Firm Transforms its Resources Base. Academy of Management. https://journals.aom.org/doi/abs/10.5465/ambpp.2013.12641abstract
Gomes, G., Seman, L. O., Berndt, A. C., & Bogoni, N. (2025). The role of entrepreneurial orientation , organizational learning capability and service innovation in organizational performance. Revista de Gastio, 29(1), 39–54. https://doi.org/10.1108/REGE-11-2020-0103
Indramayu, D. (2025). Hasil Kajian Bappeda-Litbang dan UNWIR: UMKM Tulang Punggung Perekonomian Daerah. Indramayukab.Go.Id.
Indramayu, P. K. (2026). Indramayu Reang. Indramayukab.Go.Id. https://indramayukab.go.id/kondisi-wilayah/
Islam, A., Wahab, S. A., & Tehseen, S. (2024). Rethinking holistic sustainable growth of Malaysiam SMEs: a University Helix-Quadruple Bottom Line perspective. International Journal of Innovation Science, 32(3), 2031–2048. https://doi.org/10.1002/sd.2763
Istiana Wijayanti, M. (2024). The Role of Coaching, Training and Mentoring in Efforts to Improve the Performance of Micro, Small and Medium Enterprises. International Journal of Trend in Scientific Research and Development, 8(3), 1181–1196.
jadesta.kemenparekraf.go.id. (2023). Menparekraf: Desa wisata perjalanan membangun Indonesia. https://jadesta.kemenparekraf.go.id/berita/131283
Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018). Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response. International Journal of Information Management, 39(March 2017), 169–185. https://doi.org/10.1016/j.ijinfomgt.2017.12.001
Li, F. (2020). The digital transformation of business models in the creative industries: A holistic framework and emerging trends. Technovation, 92–93(January), 1–10. https://doi.org/10.1016/j.technovation.2017.12.004
Li, L., Su, F., Zhang, W., & Mao, J. Y. (2018). Digital transformation by SME entrepreneurs: A capability perspective. Information Systems Journal, 28(6), 1129–1157. https://doi.org/10.1111/isj.12153
Mesa, D., Renda, G., Gorkin, R., Kuys, B., & Cook, S. M. (2022). Implementing a Design Thinking Approach to De-Risk the Digitalisation of Manufacturing SMEs. Sustainability (Switzerland), 14(21). https://doi.org/10.3390/su142114358
Mumtaz, A. T., & Karmilah, M. (2021). Digitalisasi Wisata di Desa Wisata. Jurnal Kajian Ruang, 1(1).
Özoğlu, B., & Topal, A. (2020). Digital marketing strategies and business trends in emerging industries. Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business, 375-400.
Pauceanu, A. M. (2023). Design Thinking for Innovation. Innovation, Innovators and Business, 71–98. https://doi.org/10.1007/978-981-19-7408-3_4
Pennetta, S., Anglani, F., & Mathews, S. (2022). Navigating through entrepreneurial skills , competencies and capabilities : a systematic literature review and the development of the entrepreneurial ability model. Journal of Entrepreneurship in Emerging Economies. https://doi.org/10.1108/JEEE-09-2022-0257
Puangpronpitag, S. (2019). Triple Helix Model and Knowledge-Based Entrepreneurship in Regional Engagement: A Case Study of Thai and UK Universities. Procedia Computer Science, 158, 565–572. https://doi.org/10.1016/j.procs.2019.09.090
Purwawangsa, H., Susanto, S., Kosmaryadi, N., M. Wahyudin Nasrulloh, M. W. N., & Fiki, A. (2025). Inovasi Pengembangan Ekosistem Bisnis Pedesaan Melalui Komoditas Jambu Kristal di Desa Cihideung Udik Kabupaten Bogor. Agrokreatif: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 11(1), 166–176. https://doi.org/10.29244/agrokreatif.11.1.166-176
Puskomedia. (2021). Strategi Digital Marketing untuk Mempromosikan Wisata Desa. Puskomedia.Id. https://www.puskomedia.id/blog/strategi-digital-marketing-wisata-desa/
Putra, W. P., Robiyanto, R., & Burjulius, R. (2024). Penerapan Layanan Desa Bulak Berbasis Mobile Guna Mewujudkan Desa Cerdas dan Mendukung Smart Vilage. Media Abdimas, 3(2).
Putrevu, J., & Mertzanis, C. (2024). The adoption of digital payments in emerging economies: challenges and policy responses. Digital Policy, Regulation and Governance, 26(5), 476–500.
Putri, E. F. W., & Suasih, N. N. R. (2024). Faktor Yang Mempengaruhi Tingkat Kesejahteraan Masyarakat Pelaku Usaha Pariwisata Di Desa Wisata Munggu, Kabupaten Badung. Innovative: Journal of Social Science Research, 4.
Rösch, N., Tiberius, V., & Kraus, S. (2023). Design thinking for innovation: context factors, process, and outcomes. European Journal of Innovation Management, 26(7), 160–176. https://doi.org/10.1108/EJIM-03-2022-0164
Rosepti, P., & Niasari, C. (2022). Female Entrepreneurship in Leading Digitalization as a Marketing Strategy for Prosperous MSMEs and Women’s Empowerment: A Case Study of Latifa Indonesia. Muslim Business and Economic Review, 1(2), 305–323. https://doi.org/10.56529/mber.v1i2.72
Shafranskaya, I., & Potapov, D. (2014). An Empirical Study of Consumer-Based City Brand Equity from Signalling Theory Perspective. Place Branding and Public Diplomacy, 10(2), 117–131. https://doi.org/10.1057/pb.2014.7
Sulistianingsih, & Puspita, T. P. (2025). Optimalisasi Sektor Basis Untuk Meningkatkan Perekonomian Lokal di Kabupaten Indramayu. Konferensi Nasional Ilmu Administrasi 9.0, 537–548.
Weill, P., & Woerner, S. L. (2013). Optimizing your digital business model. MITSloan Management Review, 54(3), 71–78. https://doi.org/10.4324/9780429322679
Yong, Z. (2024). Digital Marketing Transformation Strategies of Traditional B2B for Training and Consulting Enterprise. Science, Technology, and Social Sciences Procedia, (5), CiM19-CiM19.
Zeh, M., Maryono, Ghina, A., Pereira, J. C., Russo, R. de F. S. M., Rösch, N., Tiberius, V., Kraus, S., N, A. D., Suzianti, A., Madrigal, A. N., Iyer-Raniga, U., & Yang, R. (2015). The Key Roles of Stories and Prototypes in Design Thinking. Design Thinking: New Product Development Essentials from the PDMA, 5(1), Chapter 7. https://doi.org/10.56532/mjbem.v4i1.112
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Andy Hadiyanto, Terrylina Arvinta Monoarfa, Rudi M. Barnansyah, Mutia Delina
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Notice
Sarwahita allow the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions. Sarwahita CC-BY or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work. In developing strategy and setting priorities, Sarwahita recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.
Sarwahita is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
Share - copy and redistribute the material in any medium or format
Adapt - remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
