Peran Reputasi Sekolah Terhadap Preferensi Orang Tua Memilih SMP Swasta: Kajian Prisma
Keywords:
reputasi sekolah, preferensi orang tua, SMP SwastaAbstract
This study aims to analyze the role of school reputation on parents' preferences in choosing private junior high schools. This study focuses on identifying school reputation, the influence of school reputation on school decisions, and the tendency of parents to choose schools. This study uses the PRISMA method. Article searches were conducted through Google Scholar using the Publish or Perish application with keywords related to school reputation, parental preferences, and private junior high schools limited to the years 2020-2025. From the initial 200 articles, the selection process resulted in 13 journal articles that met the criteria after eliminating duplicates, irrelevant articles, and those that were inaccessible. The synthesis results show that school reputation is built through teacher quality, learning quality, school services, security, discipline, facilities, and flagship programs. Most studies state that school reputation and image have a positive influence on parents' decisions. However, in certain areas, especially those with limited economic or access limitations, educational costs and location are more dominant than school reputation.
References
Alothman, H. F., Bashatah, L., Aldossari, A. S., Alfai, M. S., Almutairi, A., Alshuaibi, A. A., Alajlan, H. A., Aseri, S., Aseery, A. Y., & Alhasan, N. A. (2024). How Saudi parents rationalize the choice of school for their children. 1–11. https://doi.org/10.1057/s41599-024-03867-9
Chuktu, O., Owan, V. J., Abang, K. B., Idika, D. O., Ekpo, E. E., Ekon, E. E., Dan, F. A., Ojini, R. A., Maria, O., Robert, A. I., Aduma, P. O., Ekpo, E. E., Ekon, E. E., Dan, F. A., Ojini, R. A., Sunday, M. O., Dan, F. A., Ojini, R. A., Sunday, M. O., & Robert, A. I. (2024). Institutional attributes and parents ’ contentment with the quality of teaching , care , and safety of pupils in public primary schools. Cogent Education, 11(1). https://doi.org/10.1080/2331186X.2023.2295167
Haerani, B., & Iskandar, R. (2025). Economics and Digital Business Review Pengaruh Reputasi Sekolah Terhadap Keputusan Orang Tua Dalam Memilih Sekolah Menengah Pertama ( SMP ) Islam Darul Kirom Bekasi. 7(1).
Indra. (2025). The Influence of Price , Brand Image and Word of Mouth on Parents ’ Decision to Send their Children to MIS Al Ikhwah Pontianak. 6(3).
Kim, Y., & Zimmer, R. (2021). EdWorkingPaper No . 23-860 Is Reputational Pressure Enough to Create Competitive School Choice Effects ? Evidence from Seoul ’ s School Choice Policy. 23.
Kumara, Pudyaningtyas, A. R., & Zuhro, N. S. (n.d.). Hubungan reputasi sekolah dengan keputusan orang tua dalam memilih sekolah. 11(4), 383–389.
Lestarinigsih, M. (2021). The Impact of Costs And School Environment Against The Decision to Choose Schools Through School Image. 4(4), 609–626.
Lohan, A., & Farr, J. V. (2020). What ’ s Best for My Kids ? An Empirical Assessment of Primary School Selection by Parents in Urban India. 14(1), 1–26.
Olivia, C., Nasution, N., & Arizal, N. (2025). KEGIATAN EKSTRAKURIKULER TERHADAP KEPUTUSAN ORANG TUA MEMILIH SMP NEGERI 1 PEKANBARU Pendahuluan Metode. 2(1), 138–146.
Ramesh, P. (n.d.). Geographic location , finance , and educational quality influence parents ’ private school choices Vinnaras Nithyanantham * Madhurima Ganguly Sukhwinder Sharma Bestoon Abdulmaged Othman Tribhuwan Kumar. X.
Saefulloh, A. (n.d.). MOTIVASI ORANG TUA DALAM MEMILIH HASANKA BOARDING SCHOOL PALANGKA RAYA : STUDI KASUS LEMBAGA PENDIDIKAN ISLAM UNTUK MUSLIM EKONOMI MENENGAH " Parental Motivation in Choosing Hasanka Boarding School Palangka Raya : A Case Study of an Islamic Educational Institution for the Middle-Class Muslim " Abstrak.
Shahzia Shahbaz. Shahzad Hussain. Mahmood ul Hassan. (2022). Nexus between Branding of Education and Parental School Choice : Evidence from Islamabad , Pakistan. 5(3), 323–343. https://doi.org/10.47067/ramss.v5i3.242
Soldevila, J. M. (2022). Digital Commons @ ACU A Study of Military-Connected Parental Perceptions of Civilian Secondary School Image , Legitimacy , and Reputation.
Stephanie, N., Suherman, C., & Karnawati, T. A. (2025). PENGARUH KURIKULUM , WORD OF MOUNTH DAN MEDIA SOSIAL TERHADAP KEPUTUSAN ORANG TUA MENDAFTARKAN. 4307(May), 1542–1551.
Subedi, Y. R. (n.d.). Factors Affecting Parental Choice of Private and Public Schools in Dhading Yuba Raj Subedi. II(1999), 67–80.
